The EasterBowl is the blockbuster showcase of American Junior Tennis since its 1968 debut in New York City.
Almost every American tennis great has played in the EasterBowl in what the press call, “The superbowl of junior tennis.”
The identity for the Easterbowl is rooted in the energy of youth. The symbol is one that is unmistakeable to anyone who has played tennis. It is the stamp of the game, achievable only when great force is applied.
As the new title sponsor of the Easterbowl Junior Tournament, we are providing a logo lockup to be used on the website, print brochures, and other promotional items.
Brand Identity
This was a passion project in the midst of covid quarantine. I’ve always wanted to work on an identity for a Brewery, so I came up with this concept.
I spent a lot of time toying with different names and what could give me some cool iconography to play around with. The name “Saints & Sinners” felt like it had a lot of personality behind it – it was inclusive, but also dark. It was different vibe from a lot of work in my book so it felt like the perfect challenge.
The logo itself took an extensive amount of time as it is completely hand done. It began with pen and paper and was then scanned into illustrator where I brought it to life with the pen tool.
After that I explored some cool copy lines to further build out this unique identity.
Brand Identity, Typography, Art Direction
Coming Fall 2023. Life is Good is opening a new Coffee House! Located on the ground floor of our corporate HQ in Boston, MA. This will be a new business opportunity for the brand and a new way for us to interact with the community.
The rectangular logo is the one that has been chosen to be the primary mark. Below you will see some other iterations from the process. More to come!
Graphic Design
Career Civility is on a mission to redefine communication in the workplace.
This brand identity project was exactly what we designers dream for. The brief called for a new, iconic mark that speaks to the brand’s mission. The old logo was stale and unrecognizable – what they needed was a true identity.
I really wanted to give this ID some purpose. The obvious CC monogram was a no brainer, but the “maze” quality of the mark was inspired by this journey of practicing civil communication in the workplace. It’s something that takes effort, and you must work for it. Lastly, I wanted to include this subtle nod to a talk bubble to further drive home the concept of communication, as it is such a dominant pillar of the business.
Brand Identity, Art Direction, Logo Design
A lot of entrepreneurs come to me asking for a quick logo, or a business card design. I always aim to provide professional service no matter my client’s budget. If a full brand identity is not on the table, I like to push for a thoughtful logo creation.
These are some of those projects.
Graphic Design, Brand Identity, Logo Design
I really wanted to incorporate some more feminine looking brand identity work into my portfolio. So I gave myself a loose brief around the word, “Pure” and just let my creativity flow.
In the research stage I got inspired by work that utilized negative space and serif typography. I didn’t know what exactly this ID was going to become, but it was an interesting exercise to let the company sort of unveil itself to me during the creative process.
Once I incorporated the leaf element, I ran with this idea of a botanical space. When I began pulling mood imagery, I noticed myself gravitating toward this cafe atmosphere.
From there I knew where this logo was going to take me. As I continued to narrow my focus on image selection, the color palette slowly came to life.
The final palette adopts chalky green and brown earth tones, paired with a beautiful gentile pink.
Brand Identity, Art Direction, Creative Direction
Forgefiber uses TPU fiber and heat to create targeted zones of lockout and stretch. The process is a way to integrate and tailor athlete performance needs into our products using simple geometries while still allowing breathability and comfort.
Uniquely randomized for strength.
Fine tuning isn’t always neat. More randomized stitch patterns can be engineered for increased athlete needs for functional size grading. This functional need, combined with the element of heat, creates a strong graphic language that instinctively communicates crafted performance.
Brand Identity
StreatFood RX launched in 2018. They are an allergen free food truck in Boston, MA.
Real Food. Real Good.
The goal was to create an identity that supported the brand’s all-inclusive messaging. The hand drawn aesthetic is to make it lighthearted, welcoming + approachable. The quirky sayings pattern was created to inject some of the personalities of the company’s co-founders.
Brand Identity
We all come from different backgrounds and cultures, which makes all of our needs very different. One thing that brings us together is the community we live in, and what better way to build a community than around the food we eat?
The Kresh Community is built upon the user’s garden. This mean’s that together, between you and your neighbors, you are creating an entire community farm. By using aeroponics, we have implemented a designated space in the kitchen for you to grow your own herbs and vegetables. With our mobile application, Kresh seeks to connect communities and individuals while promoting a healthy lifestyle.
Kresh not only brings the home garden into the kitchen, it raises the bar for the common fridge. We have implemented a unique smartglass door, keeping your fridge energy efficient with a beautiful modern appearance. Kresh will help conserve food and save money, while building both your family dynamic and community that surrounds you.
The obvious K contains three triangles of different shapes and sizes, tying back to the brand messaging of bringing cultures together through a community garden. The identity is light, welcoming, and fun with this bold, complimentary color palette.
Sponsored by LG Electronics.
Art Direction, Brand Identity, Graphic Design and Concept Design by Alex English
Product Design and Concept Design by Jon Lau
I really wanted to incorporate some more feminine looking brand identity work into my portfolio. So for a couple days I sat down to sketch around the monogram OA, totally random.
I wanted the logo to have more depth, so I began to migrate some duel meaning into the process with the earthly symbolism of a sun and mountain.
I began to gravitate to the simple geometries of the letterforms as they began to create this dainty, abstract rising sun over the mountain.
After reviewing my sketches this one screamed ‘jewelry’ to me. I pictured organic hammered metal and geometric shapes, inspired by the grounding nature of our outside world.
The naming was tough, but I knew I needed some A and V letterforms to compliment the simple A in the monogram. I landed on Olivia Allen. Located in Sedona, Arizona – a beautiful town rooted in spiritual, earthy culture.
Brand Identity, Art Direction
Located in Orange County, Forza Capital Funding Inc. is a mortgage broker servicing all of California.
The bold FC monogram stands confidently welcoming your partnership. With a modern look and feel, the square frame represents the brand’s structure and dependability. Paired with a condensed wordmark for a timeless look and feel.
Brand Identity